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UNIVERSAL PICTURES, LEGENDARY, AMC THEATRES AND REALD 3D INVITE YOU TO TAKE THE IMPOSSIBLE LEAP WITH ULTIMATE VR EXPERIENCE--POWERED BY HP--OF "SKYSCRAPER"
UNIVERSAL CITY, Calif., July 2, 2018 /PRNewswire/ -- In anticipation of Legendary Pictures and Universal Pictures' upcoming 3D action-thriller Skyscraper, Universal, AMC® Theatres, RealD 3D and HP Inc. today announced that guests will be able to take the leap of their lives with "Skyscraper: The Impossible Leap VR Experience," from July 4-8, 2018, in select AMC Theatres across the U.S. Skyscraper, starring global icon Dwayne Johnson, hits theatres in 3D across the country on July 13.
In participating AMC locations, experience the astonishing heights of virtual reality as you inhabit the world of Skyscraper's former FBI Hostage Rescue Team leader and U.S. war veteran Will Sawyer (Johnson)—in a scene straight from the epic film. Get your adrenaline pumping as you psych yourself up for a death-defying run and leap off a massive crane 110 stories off the ground in Hong Kong. Land just right, and you'll roll into one of the top floors of The Pearl, the tallest building ever constructed, ready to save your family from a raging inferno.
The free VR experience will be featured at the following 10 AMC locations from July 4-8: AMC Boston Common 19 (Boston, MA); AMC Century City 15 (Century City, CA); AMC Aventura 24 (Aventura, FL); AMC Village Crossing 18 (Skokie, IL); AMC Tysons Corner 16 (McLean, VA); AMC Empire 25 (New York, NY); AMC Lincoln Square 13 (New York, NY); AMC Stonebriar 24 (Frisco, TX); AMC Gulf Pointe 30 (Houston, TX); and AMC Citywalk Stadium 19 (Universal City, CA).
Post a photo or video of you or your friend on the ride of your life with the VR experience on Twitter or Instagram, using #SkyscraperVR and #Sweepstakes, for a chance to win one of (10) $100 AMC gift cards. For terms and conditions, please visit www.skyscrapermovie.com/sweepstakes.
For more information about the release in 3D and a list of theaters offering the special VR experience, please visit https://www.skyscrapermovie.com/vr-experience/. Broadcast-quality clips from Skyscraper are available at www.epk.tv, and stills are available at www.image.net.
Global icon Dwayne Johnson leads the cast of Legendary's Skyscraper as former FBI Hostage Rescue Team leader and U.S. war veteran Will Sawyer, who now assesses security for skyscrapers. On assignment in China he finds the tallest, safest building in the world suddenly ablaze, and he's been framed for it. A wanted man on the run, Will must find those responsible, clear his name and somehow rescue his family who is trapped inside the building...above the fire line.
Written and directed by Rawson Marshall Thurber (Central Intelligence, We're the Millers), the 3D action-thriller is produced by Beau Flynn (San Andreas, Baywatch), Johnson, Thurber and Hiram Garcia (San Andreas, Central Intelligence).
Skyscraper's executive producers are Dany Garcia (Baywatch, Ballers), Wendy Jacobson (San Andreas), Eric McLeod (Kong: Skull Island, Pirates of the Caribbean series) and Eric Hedayat (The Great Wall, Real Steel). The film will be released by Universal Pictures. www.skyscrapermovie.com
AMC (NYSE: AMC) is the largest movie exhibition company in the U.S., in Europe and throughout the world with more than 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smartphone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming.
AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the #1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Norway, Spain, Sweden and UK & Ireland. In a joint partnership with The Development and Investment Entertainment Company, a subsidiary of The Public Investment Fund of Saudi Arabia, AMC also operates AMC Cinemas in the Kingdom of Saudi Arabia. For more information, visit www.amctheatres.com.
About RealD 3D
Globally recognized as the world's visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform. RealD's dominant market share is comprised of a network of theatres that include more than 30,000 installed screens with a backlog of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world's preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D. RealD has twice been named by Fast Company as one of "The World's Most Innovative Companies."
About HP Virtual Reality Solutions
HP's approach to virtual reality is founded upon its rich history of product innovation and deeply rooted customer relationships, which enables it to deliver the most immersive technologies that help businesses lead their industries. HP's versatile, high-powered devices like the HP Z VR Backpack and HP Windows Mixed Reality Headset—Professional Edition empower customers to create and consume VR content. The company's commercial grade products are designed for mission critical business applications that require high levels of security, manageability, reliability and ISV certified applications. www.hp.com/go/reinventreality
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $14 billion worldwide at the box office. To learn more visit: www.legendary.com.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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SOURCE Universal Pictures
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