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New Augmented Reality Engine To Be Demonstrated at CES in Las Vegas

(December 19, 2017)

CALGARY, Alberta, Dec. 19, 2017 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY) (Frankfurt:2NY2) and its wholly owned subsidiary, Mobovivo today announce that they will be demonstrating the latest version of its Augmented Reality (AR) Game Engine at the Consumer Electronic Show (CES) in Las Vegas next month. The AR platform is available for existing and new clients with a special demonstration planned for January 12, 2018 in Las Vegas.

The new capabilities include audience engagement using AR on Android and iOS mobile devices. Features such as 3D avatar customization, digital item in-app purchasing, AR heads-up display, advertising integration, ad detection, map integration, and unique AR selfies. AR selfies allow end users to take AR selfie pictures and videos with each other, celebrities, athletes and influencers.

The company has been developing the platform for a series of upcoming game titles and it is now available for sports teams, brands, technology partners, television networks and sponsors to be white-labelled and utilized to engage audiences and sponsors.

The new AR product can be integrated by Mobovivo clients into the company’s platform which includes news, sports games, live streaming, gamification, AR Ad Kit, eSports, video, fantasy sports, measurement, and celebrity-fan engagement. 

“Sports and entertainment brands and their sponsors are always looking for innovative ways to engage audiences,” says Trevor Doerksen, CEO of ePlay. “Augmented Reality, or AR, is among the most engaging technologies the world has ever seen and with our platform it is now easy to bring consumers face-to-face with athletes, influencers, friends, and products.”

With the recent addition of Yoeri Geerits, veteran sports marketing executive, to the ePlay and Mobovivo team the AR features in the platform create new advertising inventory, new ways to engage with audiences, and new opportunities with existing and new clients.  Prior to joining ePlay, Geerits helped launch Repucom and then Nielsen’s sports marketing and analysis businesses and guided ING’s entry into Formula One.

ePlay’s new Augmented Reality (AR) sports apps, will also leverage the AR Game Engine to launch upcoming ePlay branded sports and eSports game titles.

Companies and media interested in attending the January 12 demonstration can schedule a demo via email or online.

Media Kit: https://goo.gl/Xem9Rh

                                                                                                                                                About ePlay Digital


ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today's highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.

Mobovivo's Real-Time Sports Game Engine supports over 100 million interactions / minute for companies like ESPN, CBS, Cineplex, TWC and Intel enabling viewers to engage with content and social daily fantasy across all screens and platforms.
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Mobovivo is a wholly owned services-based subsidiary of ePlay Digital.

Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

For further information please contact:
Trevor Doerksen, CEO, and Director
Telephone: (403) 775-9475
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially. Except as required pursuant to applicable securities laws, the Company will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by the Company. Readers are cautioned not to place undue reliance on forward looking statements.


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