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Freeze Tag Launches New Location-Based Product ZeeTours™; Groupon Promotes Product in Multiple Cities(December 14, 2017)
TUSTIN, Calif., Dec. 14, 2017 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today launched ZeeTours a new location-based game that combines fitness, learning and fun into an unforgettable experience. The self-guided city tour app is now available for download on Apple and Android devices. Tours in eight American cities are currently available for purchase at www.zeetoursapp.com, in the mobile app via in-app purchase and, on Friday, December 15, through the Groupon app and web site.
At launch, tours are available for purchase in Dallas, San Antonio, and Austin, Texas; Naples and Fort Myers, Florida; and three Orange County, California locations: Orange, Anaheim, and Newport Beach. Over the coming weeks, ZeeTours will become available in an additional 12 locations across the United States. Plans are currently in place to expedite growth to dozens of new tours in the first and second quarters of 2018.
"We take pride in our tour creation process, which includes rigorous research as well as multiple on-site field tests," said Rob Vardeman, President of Freeze Tag. "In order to meet demand and maintain excellence in our tours we have developed a system that will help us quickly grow to new regions within the next year."
Players interested in a self-guided ZeeTour may purchase a redeemable voucher code from Groupon (beginning December 15th) or the ZeeTours website, or automatically purchase specific tours using in-app purchases through the App Store or Google Play Store.
Through the Groupon partnership, Freeze Tag's management team expects to reach new markets and a previously untapped customer base. Billed as a family friendly adventure, ZeeTours is perfect for children of all ages, and an interactive and engaging real world experience for the whole family.
"We're excited for the marketing opportunity with Groupon," said Craig Holland, CEO of Freeze Tag. "We look forward to more expansion as well launching more ZeeTours through marketing partners throughout the upcoming year."
Featuring self-guided scavenger hunts, the ZeeTours smartphone app guides players around significant points of interest within a city location on a circular route. Players are given "challenges" to complete as they hunt for the next location. These challenges may be based on players' actual GPS location, a quiz, or some type of photo-based activity. Points of interest on a ZeeTour may be of historical significance indicated by a marker, artwork such as a sculpture, or public/commercial establishments of note such as parks, museums, or public buildings. ZeeTours players will explore, discover and exercise their way through cities across the USA.
For more information on ZeeTours, go to: www.zeetoursapp.com.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio includes hits such as Munzee, a social platform with over 7 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world, Garfield Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield, WallaBee, an addictive collecting game with over 2,000 beautifully drawn digital cards, as well as many social mobile games that provide endless hours of family-friendly fun. We also offer our technology and services to businesses that want to leverage mobile gaming in their marketing and branding programs. For example, our Eventzee solution allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.