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How Analytics Is Helping To Drive New And Exciting Innovations In Gaming

  (April 19, 2017)
How Analytics Is Helping To Drive New And Exciting Innovations In Gaming

The increasing capabilities of smartphones has led to an explosion in the number of video games designed specifically for the casual player. The global video game industry hit $99.6 billion in revenue last year, according to industry tracker Newzoo, and it is expected to grow to $118.6 billion by 2019, a CAGR of +6.6%. The total number of gamers is predicted to reach 2.2 billion this year.

In order to deal with this, developers have significantly increased their use of analytics, as they seek to provide consumers with the kind of immersive, exciting experience that makes a game stand out in today's incredibly competitive marketplace

One area this is having a significant impact is in the burgeoning VR space.



Cindy Mallory is a Business Analyst and VR Game Developer at DreamSail Games, creator of award winning titles that includes Blade Ballet. In a recent interview with us, she noted that, “The advent of new technologies to collect data for VR gaming is already exciting. Platforms such as cognitiveVR and Ghostline are analytic solutions that map out user interaction, visualize sessions, collect hardware data, and encourage A/B testing and feedback fueled design. There are so many SDKs being developed to assist with game analytics that the challenge is not about innovation; it's an ethical problem. A lot of the new techs depend on real-time processing of the player's physiological and behavioral information."

“The way a user interacts with VR allows for extremely pervasive information collection," she continued. “Bio-haptics and positional tracking will granularly improve with each iteration of virtual reality hardware. As tech improves the feeling of immersion will as well, but it shouldn't cost personal data to access."

Cindy will be speaking further on how developers can use data analytics at The Gaming Analytics Summit, taking place at the JW Marriott Union Square, San Francisco, this April 26–27. She will be joined by more than 20 other senior level speakers, including Kimberly Corbett, VP of User Acquisition at Zynga, Paul Joffe, Head of Product, Games, at Sony Pictures Entertainment, and Ben Devienne, Head of Data Science at Gameloft, among others. They will lead discussions on the cutting edge of data usage in the gaming industry, from establishing a culture of analytics in your studio to improving games with machine learning.

Curator of the summit, Alex Lane, noted: “This is a really exciting time for gamers, and analytics is playing a massive role. We've got some of the biggest names speaking this year, and hope they will spark discussion that can help drive true innovations in the field."

Check out the two-day schedule, expert-led case studies and speaker lineup.

Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.

Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.

Read the full story at http://www.prweb.com/releases/2017/04/prweb14258514.htm.


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